Digital Marketing, Castings & Creative

Across photography and video, Makda's transgressions of the traditional boundaries of media and culture reflect the many facets of her own artistic formation. Makda creatively applys multimedia, champions talent and creates memorable digital experiences.


Proven management experience spanning social and creative, media, production, advertising, and branded entertainment. Experience in ideating and delivering successful integrated/social campaigns.

A deep understanding of the social, digital, content and tech landscape. Over 5 years Video and Editorial experience in Fashion, Music and TV production. Having worked for the likes of Channel 4 and E4 Music, i-D Magazine, Wonderland, Vice and the Brazilian Human Rights Commission. Certified in Squared Online award-winning global digital marketing leadership course developed with Google.

Makda's expertise lies in combining creativity and insights applied from in-depth knowledge and networks to market brands and StartUps working in the competitive digital space.

Creating and delivering creative digital content, specialising in video, photography, copywriting and street casting.

Clients and published works featured in: 
i - D Online, Wonderland, Vice, Fashion East, Creatives Against Poverty, Go Music Promo, Jonathan Saunders, Louise Gray, Lulu Guinness, Saatchi Gallery, London Fashion Week, Coutts Bank, Brazilian Human Rights Commission, Kharmel Cochrane Castings, Pulse Productions, Halo, AC Worldwide, Botonique.

Exhibited works: Maurice Einhardt Neu Gallery Redchurch Street, Oct 2012 and Fashion & Textile Museum, Bermondsey Street, Jan 2015